Web Design, Graphic Design, BRanding
Humanities Montana is Montana’s state humanities council. Established in 1972, they are one of fifty-six councils across the nation that the National Endowment for the Humanities created in order to better infuse the humanities directly and effectively into public life.
For 47 years, Humanities Montana has helped strengthen communities through grants and special programs that reach into every corner of Montana state. They produce, fund, create, and support humanities-based projects and programs, eye-opening cultural experiences, and meaningful conversations. Humanities Montana connect people, inspire ideas, and deepen mutual understanding.
Humanities Montana was looking for a complete branding refresh across all materials.
This case study consisted of:
Website Design Refresh Goals
- Clearly explain what services Humanities Montana offer.
- Keep the website copy concise.
- Improve program catalog presentation and filtering.
- Improve events social sharing options.
- Improve donation form functionality.
- Put entire website under SSL protection.
The website design focused on communicating what Humanities Montana provides communities in a more concise, visual, and impactful way. We focused on restructuring the website copy through using more headings so users can scan and easily navigate throughout the site. The content was minimized and divided to be easier for the user to digest. Graphics and icons were implemented to liven up the content and emphasize Humanities Montana’s messaging.
- Improve visual branding to appeal to a younger demographic.
- Focused on versatility.
- Redesign newsletter layout to match new branding and minimize length to retain reader attention.
The rebrand maintains a similar but refined color palette and font selection outlined in previous branding guidelines to maintain recognition. The color palette was brightened to become more impactful, and eye-catching. Any use of the ‘Impact’ typeface was removed and transitioned to the prominant and versatile ‘Avant Garde’.