Introduction to How Much Does a Website Cost
“How much does a website cost?” – You will note a large range in terms of pricing if you have ever Googled this question. This article gives you an overview of components that are factored into a website’s overall cost, factors that greatly affect cost, and common website price ranges. I’ve also included an explanation of what you are most likely getting from each price range.
What is Factored into Website Pricing?
Options Affecting Website Pricing
This depends if you are working with a freelancer, firm, or agency. If you work with a firm or agency there may be more overhead costs. When you work with an agency, you are most likely having more than one person working on your project. The time taken from all of these different people is factored into your overall cost.
A web designer or agency usually has packages which potential clients can choose from. However, if you have custom functionality that you want the website to be able to handle – this can greatly affect your overall cost. Some examples of additional functionality are:
- E-commerce or online shopping
- Any sort of payment processing such as a registration form or subscription.
- Listing functionality such as job application boards, real estate listings, etc.
- Membership feature with privately accessed premium content
- Events Calendar
It takes time to design and test each individual page on a website. Usually, this is specified in your package. However, some websites have 50+ pages requiring a longer build time. This can greatly affect the website’s cost.
There are complementary services to a website that may be offered by your web designer or agency. These are additional services and take designated time to accomplish. Some examples are copywriting for the website, search engine optimization (SEO), professional photography for your business to use on the website, and more.
Get What You Pay For: Common Website Pricing Ranges
This is the cheapest solution, but you may not be able to accomplish everything you want. This requires your time spent learning how to use the website builder and interface. This also requires you or someone in your business to take time actually designing and building your own website.
Low Level Pricing ($300-$1500)
These packages give you the freedom to handle other business tasks and leave the website to someone else. However, you should be careful of hidden fees or confusing pricing structures with this price range. There are a lot of businesses who advertise cheap websites but aren’t clear about what is included. They are also less likely to customize anything. Websites in this price range are generally a template with little room for revisions, edits, customization or special functionality. They are a copy and paste fill-in kind of framework.
Mid Level Pricing ($2000-$7000)
Here is where you will likely have more customizable options and included functionality. Websites in this price level are more likely to be branded and match your business’s look and feel. You are more likely to have revisions, higher security, use of stock imagery, and a premium framework included in this price range. Specific examples of functionality that may be included are e-commerce, social media integration, more advanced form functionality, a blog or recent news section, filterable portfolio, or other commonly requested features.
High Pricing ($10,000+)
If you are receiving a quote in this range, you are probably hiring an agency, have very unique functionality needs, and/or have a large sized website. Websites in this price range may be completely custom built without using a base framework. This price range may include complimentary services to your website such as SEO, copywriting, a marketing strategy, maintenance plan or other services.