Branding By the Books Financial Services
By the Books Financial Services is a bookkeeping business in Bozeman. They provide a modern approach to bookkeeping and accounting through leverage modern technology, backing it up with superior expertise, and provide small businesses with an advisory team. By the Books is a new business in 2019 and needed a visual identity to build recognition within the Bozeman area.
About the Branding Project
By the Books did not have any pre-existing materials prior to this project. This branding project consisted of:
- One in-depth brand discovery meeting to fully determine the brand’s values.
- Create a logo in 3 formats – horizontal, condensed, and graphic icon formats.
- Create a brand style guide to maintain consistency when presenting the brand.
- Create a business card design.
By the Books Financial Services wanted to convey brand attributes of trustworthiness, expertise, quality, approachable, security, and modern in their identity. In addition to expressing these attributes, By the Books wanted a hint of feminity.
Color psychology suggests green tones are associated with growth. They’re also associated with feeling refreshing and tranquil – all feelings customers should have about By the Books Financial Services brand and services. The added rose gold ties in the feminine touch and adds to a lively feel.
We chose a sans serif font, Europa, to represent the modern feel of the brand.